Don't just tell a story. Prove one.
Independent, Australian research and data insights designed to drive the narrative.
Building datasets through combining primary research, secondary data and proprietary client insights.
Find me the data
We specialise in uncovering insights that matter. Using a blend of primary research, secondary data, and proprietary client information, we build a foundation of evidence that’s both rigorous and relevant. Our process is structured, but never formulaic: designed to find what others overlook.
Our strength lies in turning data into clarity. Whether it’s for reporting, strategy, or agenda-setting, we help organisations move beyond assumptions with insight that’s credible, timely, and defensible. Every finding is pressure-tested. Every recommendation earns its place.
The result is data-driven storytelling that holds up under scrutiny: in the boardroom, in the media, and in the market. We don’t inflate, we illuminate. Because the best way to lead the conversation is to know more than anyone else in it.
BEc (Economics and Statistics)
Postgraduate Diploma of Financial Services
Advanced Proficiency in Evidence-Based Narrative Development
Talk is noise. Proof is leverage.
We begin with your strategy: at the intersection of positioning, messaging, and market reality. Our work kicks off by understanding what you're trying to say, who you're trying to move, and why it matters. Then we build the scaffolding: a dynamic data room tailored to your brief, pulling in structured and unstructured sources, combining internal knowledge with external signals.
From there, we get to work on the now: real-time research. We don’t just look at what people said last quarter: we analyse what they’re saying right now. That includes primary research, behavioural insights, and sentiment drawn from social, search and the broader web. If it’s out there, we’re listening. If it’s not, we’ll go find it.
The result isn’t just a pile of numbers. It’s a clear, coherent story backed by data that’s built to flex. Whether you're testing a new narrative or chasing a different angle mid-campaign, our datasets adapt: and our narratives evolve with you - the proof you need to move forward.
We work with companies that want to lead the conversation: not just join it. They’re building authority in their category, and they know that original data is one of the fastest ways to get there. We help them surface insights that cut through noise, earn coverage, and drive compounding organic growth.
We work with organisations that want to define the benchmarks: not just hit them. These are teams looking for robust, original industry reporting that sets the agenda: trusted by boards, shared by media, and cited by competitors.
We work with media, publishers, and platforms that need credible research, fast. Whether it's custom data, expert analysis, or white-label insight, we deliver the kind of rigour that holds up in print, in parliament, or in pitch decks.
