Primara is an independent research and data company working across property, finance, technology, consumer, energy, automotive, medical and more.

You have a deadline and a hunch. You're working on a longer piece of investigative work. You need datapoints to give context.You need numbers to either prove it, disprove it, or uncover the twist hiding in the middle.Primara exists in that gap.
Primara exists in that gap.
Analyse large and small datasets across multiple industries
Stress test the findings with sound methodology
Package outputs plainly, visually and with expert analysis
We already run this work for a range of clients and projects.
Often there is more insight in the data than a single brief can use. Primara is where those extra stories live, so they can be put to work in public interest reporting.
Because we work across many sectors, we regularly handle data on
Property and housing
Personal and business finance
Consumer behaviour and ecommerce
Technology and AI
Energy, climate and infrastructure
Automotive and transport
Health and medical
Plus a long tail of niche categories
That perspective means we can often spot patterns that cut across categories. Housing pressures that show up in energy data. Technology shifts that change consumer finance. Transport behaviour that links to medical outcomes