Fast usable data for journalists

Primara is an independent research and data company working across property, finance, technology, consumer, energy, automotive, medical and more.

Research that fits the way journalists work

You have a deadline and a hunch. You're working on a longer piece of investigative work. You need datapoints to give context.You need numbers to either prove it, disprove it, or uncover the twist hiding in the middle.Primara exists in that gap.

Primara exists in that gap.

What we do:

Analyse large and small datasets across multiple industries

Stress test the findings with sound methodology

Package outputs plainly, visually and with expert analysis

We already run this work for a range of clients and projects.

Often there is more insight in the data than a single brief can use. Primara is where those extra stories live, so they can be put to work in public interest reporting.

Multi sector data.
One place to ask

Because we work across many sectors, we regularly handle data on

Property and housing

Personal and business finance

Consumer behaviour and ecommerce

Technology and AI

Energy, climate and infrastructure

Automotive and transport

Health and medical

Plus a long tail of niche categories

That perspective means we can often spot patterns that cut across categories. Housing pressures that show up in energy data. Technology shifts that change consumer finance. Transport behaviour that links to medical outcomes

Latest published research